Butterfly bushes usually bloom in Summer, at the tips of the new stems they started that Spring. So last year's growth isn't useful at all: After growth starts in the Spring, cut each limb back to the lowest possible pair of new leaves. If you're not horrified over how drastically you've pruned, keep going.
There's a butterfly bush that blooms in Spring too, and so whatever you do for your Summer-blooming butterflies, do the reverse for this one.
It blooms on last year's wood, so don't do any pruning until the bloom is well underway, or even finished. And while Summer butterflies often get huge amounts of Winter die-back, Spring butterflies are so hardy that their wood lives year after year, and they can get bigger and bigger: As big as a lilac, and usually much wider.
But since my philosophy is "Why let anything grow naturally if I could be torturing it instead?", I'm getting out the pruners to take full advantage of my Spring butterfly's oddball talents.
The wood is hardy year-to-year? Fine: Then I'll pick one main branch, stake it up, cut off the lower limbs, and—voila—I've got a small tree, a "standard" as we say. A "standard" as anything that's trained into a ball-on-a-stick form that wouldn't otherwise grow that way.
The younger branches tend to weep, especially as they bloom? Great! I'll get the trunk high enough so that I can have a (small) weeping tree.
And the bush comes in a form with conspicuously silver leaves, not just the regular fuzzy green ones? That's the one for me.
Here's the progress, then, on my silver-leaved, weeping, standard of Spring-blooming butterfly bush.

I've staked up a center branch to grow as a trunk, but then, in the way of much in any garden, got involved with a million other things for a couple of years. Time to prune and primp and reveal what's what.
How 'bout those lavender blooms in
three-foot-long spikes? Every garden needs more fireworks.
With the stray lower branches pruned off, the young standard's trunk and head-growth are showing nicely.

And as the plant ages, the number of branches in the canopy increases nicely, making a fuller, wider, and lower-weeping canopy. That's a deep-purple ninebark bush at the left-front, cut to the ground each Spring. It will get six feet tall by September, which is just how tall I should get the butterfly's trunk so the weeping silver branches will mix nicely with the purple of the ninebark.
That's a blue-leaved rose at the back, which will get big enough to form a darker background to the whole ensemble.
Give me three more years, and this will be stunning.
PS: OK, time to grow up and switch over to the Latin:
Silver-leaved Spring-blooming butterfly bush:
Buddleia alternifolia 'Argentea' Purple-leaved ninebark:
Physocarpus opulifolius 'Seward' Blue-leaved rose:
Rosa glauca


